Post by moon125 on Nov 9, 2024 23:55:45 GMT -5
An important stage of SEO promotion of any site is increasing the number of external links. At first glance, this task is not so difficult. Gradually, links to the promoted project are placed on various resources, which increases its authority with search engines, moving to the TOP of the search results. But in practice, everything is much more complicated. The fact is that search engines have implemented a number of algorithms that are aimed at combating the artificial growth of link mass. Therefore, optimizers must first think everything through and create a competent plan for placing links.
SEO specialists must analyze the current link profile, develop a link building strategy, choose anchors wisely, and carefully analyze the quality of donors.
Donors and acceptors
In link building, you can often come across terms such as donors and acceptors.
The donor is the site from which the link leads shopify website design to a third-party resource. The webmaster's acceptor is the site to which the link points from another resource. In other words, the weight goes along the link from the donor to the acceptor.
But donors should be chosen carefully. If they are of low quality, the acceptor may be negatively perceived by search engines.
Basic principles of link building
2-linkbilding-choice-of-donors-for-ssylok.jpg
In SEO, increasing the number of external links is called link building. This is one of the most important stages of website promotion.
Experts have given a number of tips that will help avoid blocking from search engines, as well as increase the so-called trust of sites (search engine trust level). Below are the main ones:
the number of external links must be increased gradually, not suddenly;
to build up the link mass, you need to use not only donor sites (for example, social networks and video hosting sites will do);
Links should be useful for visitors, so it is advisable to select donors that are similar in topic to the acceptor.
Main criteria for donor selection
To find the best donors for a site, the optimizer spends a lot of time, since the pre-selected list of resources is significantly reduced at further stages of selection.
The following are criteria to consider when selecting donors.
Site Topics
The best option would be a donor that has a similar theme to the promoted resource. But it will not always be possible to select such sites, since the number of high-quality thematic resources is limited, especially in highly specialized niches. Therefore, you should also take into account projects of similar or close themes, as well as portals of general themes and news sites. In this case, the link should be placed on a page whose content corresponds to the theme of the promoted site. Such links are considered high-quality in SEO.
In case of using specialized services, you can filter donors using filters, choosing the desired topic. If donor selection is done manually, then suitable sites should be searched for in search engines using thematic queries.
Attendance rate
The number of visitors to the donor also plays a big role. Moreover, it is necessary to evaluate not only the overall traffic, but also the share of search traffic. If a lot of visitors come to the site from search engines, then this site has no filters and sanctions.
To analyze traffic, you can use free tools, such as PR-CY or SimilarWeb. They show an approximate estimate of traffic, but this data will be enough when choosing donors.
3-linkbilding-choice-of-donors-for-ssylok.png
Website traffic sources according to SimilarWeb
X
Yandex has a specialized site evaluation indicator called IKS. This term refers to the site quality index. This parameter is similar to the PR indicator, which was used by the Google search engine until 2016. The higher the IKS of a resource, the more trustworthy Yandex algorithms are. Therefore, links from such a site will be more effective.
SEO specialists must analyze the current link profile, develop a link building strategy, choose anchors wisely, and carefully analyze the quality of donors.
Donors and acceptors
In link building, you can often come across terms such as donors and acceptors.
The donor is the site from which the link leads shopify website design to a third-party resource. The webmaster's acceptor is the site to which the link points from another resource. In other words, the weight goes along the link from the donor to the acceptor.
But donors should be chosen carefully. If they are of low quality, the acceptor may be negatively perceived by search engines.
Basic principles of link building
2-linkbilding-choice-of-donors-for-ssylok.jpg
In SEO, increasing the number of external links is called link building. This is one of the most important stages of website promotion.
Experts have given a number of tips that will help avoid blocking from search engines, as well as increase the so-called trust of sites (search engine trust level). Below are the main ones:
the number of external links must be increased gradually, not suddenly;
to build up the link mass, you need to use not only donor sites (for example, social networks and video hosting sites will do);
Links should be useful for visitors, so it is advisable to select donors that are similar in topic to the acceptor.
Main criteria for donor selection
To find the best donors for a site, the optimizer spends a lot of time, since the pre-selected list of resources is significantly reduced at further stages of selection.
The following are criteria to consider when selecting donors.
Site Topics
The best option would be a donor that has a similar theme to the promoted resource. But it will not always be possible to select such sites, since the number of high-quality thematic resources is limited, especially in highly specialized niches. Therefore, you should also take into account projects of similar or close themes, as well as portals of general themes and news sites. In this case, the link should be placed on a page whose content corresponds to the theme of the promoted site. Such links are considered high-quality in SEO.
In case of using specialized services, you can filter donors using filters, choosing the desired topic. If donor selection is done manually, then suitable sites should be searched for in search engines using thematic queries.
Attendance rate
The number of visitors to the donor also plays a big role. Moreover, it is necessary to evaluate not only the overall traffic, but also the share of search traffic. If a lot of visitors come to the site from search engines, then this site has no filters and sanctions.
To analyze traffic, you can use free tools, such as PR-CY or SimilarWeb. They show an approximate estimate of traffic, but this data will be enough when choosing donors.
3-linkbilding-choice-of-donors-for-ssylok.png
Website traffic sources according to SimilarWeb
X
Yandex has a specialized site evaluation indicator called IKS. This term refers to the site quality index. This parameter is similar to the PR indicator, which was used by the Google search engine until 2016. The higher the IKS of a resource, the more trustworthy Yandex algorithms are. Therefore, links from such a site will be more effective.
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